The web conferencing software and services markets and the
videoconferencing endpoints market will undergo an expansion in 2007,
notes a recently released Frost and Sullivan (F&S) report.
Promising Trends In Web Video Conferencing
Industry: F&S found at CXOtoday
Mumbai, Feb 5, 2007
report states that demand for cheaper options, and increasing competition from
premise based solutions is expected to result in a plunge in requirement for
Videoconferencing endpoints will witness stronger sales from the group systems
segment. The desktop conferencing was hindered by on going product innovation in
the web video conferencing space and also with the new solutions offered in
unified communications segment, says the report.
The report brings out that in Asia, large global organizations, manufacturing
companies, educational institutions, hospitals, medical centers and also
government departments are now being targeted for the Telepresence (a new
prototype that has emerged in high level video conferencing) deals.
It is foreseen that prices will come down in the short to medium term,
especially in the large addressable markets of China and India. The prices of
end points are expected to decline further on the back of intensifying price
wars, thus encouraging sales into the SME sector.
The dramatic decline in pricing per minute continues to weigh down on the
profitability of providers of on-demand video conferencing services. Thus, these
vendors would achieve better saleability by innovating and offering new features
over simple audio, video and web conferencing services.
Meanwhile, on-going innovations from the web conferencing software market still
hamper the demand for desktop conferencing. Vendors will release solutions as an
all in one solution encompassing audio, video and web and even telephony
facilities collaborated at the desktop. Prices of executive desktop conferencing
solutions are also expected to see a decline.
The geographic spread of countries like India, China and Australia makes
it a potent basis for companies to consider setting up videoconferencing
as an internal communication tool.
According to the report, while there have been new developments in the
unified communications space, integrating the disparate communication
technologies to bring efficiencies in the business processes seems to be
the key value proposition that the vendors are taking to the market.
Integration of video, audio and web conferencing to be sold as one
entity would have a greater demand. Instant messaging and web conferencing
solutions sold as a bundled package will see greater push from vendors.
Interest is also building up for SaaS (Software as a Service) applications in
the web conferencing space and the uptake is expected to be significant. On the
vendor front, this will enable players such as WebEx and Microsoft to push
forward enhanced web collaboration services (including asynchronous
collaboration services such as shared document folders, shared calendars, task
management, shared database applications, discussion forums and contact
directories) at more affordable prices.