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If you're a big movie fan and tend to read the reviews of the New York Times, you may have recently seen a different but familiar little 'add' button near the top of the review's summary. The Times has added Netflix's API to their website, which means you can now automatically add the movies you're reading about straight to your rental account's queue.

Movie Boxes Queuing Added To New York Times Online

By Jose Fermoso February 27, 2009 found at

This is another step in content providers' attempts to better integrate their online services to home hardware and portable web applications.

It's true that this is probably far more valuable tool when you're in transit and reading a review in the city paper than when you're sitting down at your computer after work (there are a couple of good iPhone apps for the Netflix out there as well). But there are other ways the API could improve in-home entertainment, and not just through the specific integration of streaming services we've seen with stand-alone boxes.

The API, which contains the titles of over 100,000 movies, could be better integrated into a TV. It could go way beyond on-screen widgets and actually placed inside a remote control, just like iLuv's music player that lets you physically choose to 'heart up' a favorite song.

All the TV manufacturers (or the cable companies) would have to do is match up the feed of the program on-screen with the API, and you'd be linked to your movie immediately. Kinda like a more impressive, simpler version of Comcast on Demand.

Netflix's open API isn't the only way set-top box providers or movie distributors are putting their imprint on portable devices. Last month, Vudu created an iPhone app that allows customers to remotely order your video box at home to download movies.

Has anyone used the new 'add to queue' button at the Times consistently, or at Rotten Tomatoes? Does it improve your queuing efforts, or no?


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